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2024 is projected as a year that promises significant advancements for companies operating in the software design and development sector, especially in Latin America. In the wake of the pandemic and the growth of remote work, attention has shifted towards the workforce in these countries. In this context, we focus on technological trends that will not only transform but also experience notable growth, especially in strategic areas such as fintech, e-commerce, and mobile app development.

1. Artificial Intelligence (AI): Revolutionizing Software Development

AI has redefined our technological landscape, comprehensively complementing the processes and profiles of designers and developers. It has transformed into a tool for continuous learning and an expert assistant, optimally and rapidly solving various situations, from identifying errors in the code to optimizing complex processes.

2. Low-Code and No-Code Development: Democratization of Innovation

The trend of low-code and no-code development platforms will continue to gain momentum in 2024. These platforms not only enable individuals with limited coding experience to create functional applications but also democratize the development process. In this context, we present our experience with Gameit, an exceptional NoCode platform. This tool positions itself as the perfect choice for delivering interactive experiences at events, conferences, fairs, shopping malls, and other public venues. It allows companies to customize video games with their graphical identity to activate their brand, engage customers, serves as a tool for database collection, and facilitates the generation of detailed analyses (Analytics).

3. Extended Reality (XR): Beyond Imagination

In the realm of extended reality, encompassing virtual reality (VR), augmented reality (AR), and mixed reality, a considerable boom is expected in 2024. These technologies, initially associated with games and entertainment, are expanding into broader applications, including medicine, manufacturing, and the military. Extended reality promises to integrate immersive technologies so that we can access them through a single device.

What is our experience with augmented reality and VR? In our portfolio, we have virtual reality developments, and over the last 5 years, we have expanded our capabilities by integrating augmented reality and immersive experiences. We employ advanced technologies such as motion recognition, facial and body tracking, color detection, and artificial intelligence model training. Beyond implementation, our augmented reality applications integrate with a web-based content manager, allowing real-time updates of digital elements and AR targets for authentic and unique experiences.

4. Cloud Computing: Epicenter of the Digital Revolution

Cloud computing is at the epicenter of the digital revolution in Latin America. Driven by the need for flexible and cost-effective solutions to support remote work, the region is rapidly adopting cloud services to enhance efficiency, scalability, and innovation.

For us, as developers, this shift frees us from the technical limitations of devices. In our case at Press Start Evolution, it aids us in creating video games and has led us to explore cloud processing capabilities. This represents an excellent opportunity to transform game publishing and experience creation. For players, the advantage lies in enjoying graphically realistic games without prolonged download times or the need to acquire expensive devices. Additionally, they can access massively multiplayer games from virtually any device, connecting with a significantly larger gaming community.

5. Sustainable Technology: An Environmental Commitment

In a world committed to reducing emissions, technology plays a vital role in mitigating environmental impact. For developers, one of the most significant challenges is to adopt more ethical and sustainable technologies. This approach ensures that environmental considerations are integrated throughout the software development lifecycle, from design to implementation and maintenance.

In the projects we undertake at Press Start Evolution, code optimization and debugging have become an imperative need. We aim to meet the changing expectations of clients and partners, navigating through various development phases and preventing the creation of extensive code in projects that evolve towards greater complexity.

In conclusion, 2024 promises exciting challenges and opportunities for businesses in Latin America. With substantial government backing and investment, the region is positioned to offer high-quality software at competitive prices. These challenges will not only drive the growth of the technology sector but also foster innovation and collaboration in the software development environment.

At Press Start Evolution, we are custom software designers and developers, specializing in augmented reality experiences and video games.

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