Software Development made for the Sweet Dance campaign of the SweeTARTS brand and the MTV Millennial Awards 2015 in DF, Mexico.
SweeTARTS had a pet named “Pícaro MiAw” who performed a dance called Sweet Dance. The participants had to send a video imitating the dance of the “Pícaro MiAw” to participate. The campaign rewarded the best video taking the winner to the MTV awards with a companion.
The campaign had a weekly contest through a minigame based on the mechanics of the famous Nokia game “Snake”, which rewarded the best 5 scores on the leader board of the game.
Press Start developed the user registration system, upload videos to the server, voting system and videogame for the weekly contests.
Language: Spanish
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