AR/VR/MR
Casa Soba AR
For Casa Soba, a Punta del Este, Uruguay family business founded in 1955, we created an Augmented Reality configurator that accelerates the pre-sales journey for awnings and enclosures.
View projectAbout Us
At Press StARt Evolution, we create advanced digital experiences that integrate Artificial Intelligence (AI), Augmented Reality (AR), Mixed Reality (MR), and video games. With 16+ years of experience, we combine technology, design, and creativity to deliver solutions with real impact.
16+
Years of experience
150+
Projects delivered
1M+
People impacted
AR/VR/MR
For Casa Soba, a Punta del Este, Uruguay family business founded in 1955, we created an Augmented Reality configurator that accelerates the pre-sales journey for awnings and enclosures.
View project
AR/VR/MR
A mobile application specifically designed for El Corte Inglés ( https://www.elcorteingles.es/ ) for the Brilla Madrid event. This app utilizes augmented reality to transform the Brilla Madrid event into an exciting educational treasure…

Advergames
Video game made for a shopping center in Melbourne, Australia, in order to carry out demographic measurements of the establishment’s clients during the holiday period.

Advergames
This mobile video game was developed in 2018 and launched in 2019 for the largest pediatric hospital in Colombia, the Fundación Hospital de la Misericordia HOMI (Bogotá), who are leaders in the diagnosis and treatment of childhood cancer…

AR/VR/MR
Software developed to view 360 videos with VR headsets. Each user has their own headset and the projected video is controlled from a Tablet or PC, which acts as a master device controlling the video that all connected devices will see.
Swipe to explore
Designed to generate engagement, high recall and entertainment

AR / MR

AR / MR

Video Games
Mobile/mid core 3D video game with robust social interaction between players and a wide and varied monetization system. The mechanic of the game is based on the endless runner type where the character must advance without crashing for as…
View project


Transform brand, training or education messages into interactive challenges audiences remember.
Entrepreneurship · 24/NOV/25
Luis Parra

Entrepreneurship · 31/JUL/25
Johanna Merchán
Technology · 08/JUL/25
Johanna Merchán
We design experiences with AI, AR, MR and video games